The installation, activation, and registration of the 3ds Max software on a Windows OS is identical to the installation and registration of other Autodesk software products running on a Windows OS.
See 3ds Max System Requirements and Certified Hardware, and the 3ds Max Release Notes.
To install 3ds Max in a language other than the default language, follow the instructions in the installer.
See also About Languages and Language Packs.
To install 3ds Max on a Windows OS, see Installation Workflow.